Well-known trademarks

A trademark is a unique sign or symbol that represents a business, used to uniquely identify another company and build its credibility among customers. It is important to recognize all IP rights as trademarks and register every mark, brand name, label, product name, logo and domain name in India as a trademark for effective remedy in case of misuse. By any other person. The step wise process for trademark registration in India begins with a public search of the trademark, followed by the drafting of an affidavit and attorney’s authorization. Filing is a complete online process, setting up a trademark application in India within a day. Think about Intel and you will hear a certain jingle, BP will glaze over a certain shade of green and Tobalron is famous for its chocolate peaks. Yes – sounds, colors and shapes can all be registered as trademarks. Well-Known Trademark – Trademark Registration in Salem is what we are going to be discussed in this article.


These more unusual trademarks are harder to register, which is one reason why they are less common.The legal term for “known trademarks” first appeared in 1883 at the Industrial Convention for the Protection of Industrial and Industrial Property (“Paris Convention”), which sets out the principles for granting special protection to known trademarks.

The Paris Convention does not mention measures to protect well-known trademarks leaving room for each signatory country to decide how it intends to address these matters. Most countries do not process applications for recognition of known trademarks.It is done only if the owners of such trademarks have demonstrated the need for such recognition. And also most countries do not have a separate or independent application process for recognition of known trademarks.

In 1996, the State Administration of Commerce and Industry of China (SAIC) published the Interim Rules on the Identification and Protection of Well-Known Trademarks pertaining to the Trademark Law of the People’s Republic of China (“Trademark Law”), and its implementation rules (“1996 Rule”), which Revised in 1998. Under the 1996 rule, owners of certain trademarks may apply for recognition of a well-known trademark on a regular basis. Under the 1996 rule, about 200 Chinese trademarks were recognized as well-known trademarks.

On April 25, 2003, the SAIC promulgated a regulation on the recognition and protection of popular trademarks (the “Accreditation Rule”) to standardize the process for accreditation of known trademarks. This accreditation rule, effective June 1, 2003, repealed the 1996 regulation, and determined the accreditation process initiated by the owner of a well-known trademark registration in Salem, requiring protection.

Definition of a well-known trademark

The Recognition Rule defines a “well known trademark” as “trademark widely known to the general public presented and enjoys a relatively high reputation.” This rule clarifies the meaning of “presented common people”. The recognition rule removed the requirement of the 1996 rule that a known trademark should be a registered trademark; And to replace the term “well-known trademark” with “widely known.

Special protection for known trademarks

Under trademark law, there are some special protections granted to well-known trademarks include:

The owner of a well-known but yet registered trademark may prevent others from registering trademarks that are registered in the same or similar or similar, similar or similar categories of goods or services;

The owner of a well-known registered trademark may prevent others from registering a trademark similar to or similar to a well-known trademark in all categories of goods or services of another category;

The owner of a well-known registered trademark may prevent others from including the trademark known in the name of their enterprises;

The owner of a well-known registered trademark is not restricted by a five-year time limit for bringing revocation actions against trademarks registered in bad faith, whereas such a five-year period applies to general trademarks; And

In cases of infringement, the courts or administrative bodies give more rewards to the owners of well-known trademarks and punish the violators more severely.

Real-time case

In simple terms, a well-known brand enjoys additional protection and is protected against trademark infringement. Trademarks other than well-known trademarks provide security to a certain extent in a specific geographical area. Alsoit is in relation to products while well-known trademarks enjoy security across the country and in various categories of goods and services. The Registrar of Trademarks prohibits any mark from being misleading or identical to any known mark. For example, ‘Amul’ is registered as a well-known trademark, which means that the owner of Kaira District Cooperative Milk Producers can only register the word ‘Amul’ for any class of goods and services. Rolex Vs. In the case of Alex Jewelery Pvt. The court said the plaintiff is a watch manufacturer and has earned a trans-border reputation with the same trademark for which it can be recognized or recognized as a well-known trading mark. Consumers of products manufactured by Rolex are considered Rolex if they receive jewelery of the same name. The court ordered the defendant.

A general guide to infringement of known trademarks:

Prevent registration of identical and misleading trademarks with respect to all categories of goods and services.

Appeal to abolish infringing mark.

Prevent the inclusion of a trade dress or trademark in the trade name of any organization, organization or corporate name.

In the famous case against Kamal Trading Company. Gillette UK Ltd, where the defendants use the 7’O clock mark for their product, is a toothbrush. According to the court, the plaintiff has made a name for himself worldwide as well as in India by using the 7’O clock extensively, as it was a well-known symbol. If the defendant uses the same symbol, it will lead to confusion and deception for the market and users. Therefore, the defendant was prevented from using the mark.

In a recent case decided by the Intellectual Property Appeal Board (‘IPAB’), Nokia Corporation (‘Appeal’) filed an appeal under section 1 of the Trade Marks Act, 1999. (‘Act’). Order dated 2017 (‘Imposed Order’) in which the Registrar of Trade Marks (‘Respondent’) denied the appellant’s request to include the trademark ‘Nokia’ in the list of ‘Legendary Marks’, as per Section 11 (6) of the Act.